PINO Network Business Clinic: Sales and Marketing

Time: 28.8.2018 / 12.30 - 16.00 Venue: University of Oulu, Meeting room AT122 Entry from the University main entrance doors  (Erkki Koiso Kanttilantie) and follow the Pino Network signs.

Instructor: Arto Tenhunen / Soprano Oyj

Free entry + coffee will be served. 

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12.30 The goals for the clinic

12.40 The cornerstones of the successful international sales and marketing

13.10 The current special features of the Finnish education export

- The situation of the global education export

- The strengths and weaknesses of the education export companies and their products according to the potential partners

- Examples and practices of education export from five continents 2016 - 2018

14.00 Coffee break

14.15 International competition in the education export

14.30 Collaboration as the key strategy

- What does that mean from the viewpoint of a Finnish education exporter

- How to apply it in action

14.45 Workshop

- How to make use of the models and the tools in the companies of the Northern Ostrobothnia

- Guided group work

15.15 Summing up the clinic and the companies' sales and marketing plans

15.30 PINO Network members pitching to each others. 2min/ company: Who we are?, What we do? What we are looking for in order to boost our export business?.  If you are interested to pitch and want to have feedback about your pitch send a message to Suvi/ 050 310 4082 or suvi.ilvesviita(at)

16.00 End of the event

Sales and Marketing